Diversifying your job search strategy

When I ask people about their job search strategy, pretty much everyone wants to apply online.

And yes, you should apply online!

But please don’t make that your *only* strategy. 

Instead, diversify your approach.

Let me explain.

Diversifying Your Job Search Strategy

Before I was a Career Coach, I worked in Human Resources. I worked closely with recruiters and also helped with screening applications.

On average, a job posting can receive over 200 resumes (and even more for positions in well-known organizations)!

Usually, a hiring manager will want to interview maybe 5 best fit candidates. 

That’s 2% of the total applications received, and that’s assuming the recruiter went through all of them.

Tip: It’s important to send your applications in ASAP because once they have enough candidates to share with the hiring manager, they’re less likely to review new ones.

So with applying online, it’s hard to stand out unless you have a strong resume that matches what the employer wants — such as, your experience, skills and qualifications are all a fit to the open position.

This works well if you’re currently working in a similar job to the one you’re applying for.

But this doesn’t work so well for career changers.

So I want to share my favourite ways to find new opportunities (especially if you’re changing careers but also if you’re looking for a new position).

#1 Information Meetings

I personally think this is the easiest form of networking.

I love setting up information meetings with people I’m really interested in. I love learning about their role, how they got into the work they do, and what the challenges are in their position.

I notice that people who love what they do give such great advice. They were once you! And they are so happy to pass on their knowledge. 

After the meeting, stay in touch with your contact. Follow their advice and keep them updated on your journey. They will love hearing from you because they want you to succeed too!

And if there is ever an opportunity available, they will think of you. 

*Note: This is how I landed my dream job with the help of my mentor and Crossroads founder, Jane.

#2 Reconnecting with past colleagues

The relationships you’ve built don’t stop after you’ve left the position. 

Sure, maybe it’s awkward if you haven’t spoken to them in a while. But I bet they would love to hear from you and help you if they can.

Your past manager or colleague might have an open position they need to fill. Or perhaps they know someone who is hiring for the role you’re searching for. 

It never hurts to have more people who can help you, right? Plus, if they recommend you, you’re already 95% there since you already beat the odds of just applying online.

*Note: This is how I didn’t spend any time job searching when I was only just thinking of maybe changing companies.

#3 Get involved in your community

If you’re changing careers, you might need some industry contacts or an opportunity to build your skills. Depending on your career change, volunteering can help with that.

I also find that people who volunteer genuinely enjoy helping others. 

In addition, charities and non-profits tend to have smaller budgets for hiring so when they do hire, they will want someone who understands their organization and won’t take up precious resources (ie. time, advertising) to hire. 

So if you were already volunteering there, you will be top of mind for them. 

*Note: This is how I built office skills on my resume so I could be better positioned for future opportunities and while I was at that non-profit, I saw that they did hire volunteers for full-time work afterwards. 


These are just some of the ways that you can diversify your job search and land your dream job. 

I truly believe connecting with people is the biggest game changer when it comes to your career. 

There are many other ways though! You can get a bit creative.

I’ve seen people get hired from being helpful on forums and Facebook groups. I know a friend who hacked their school and got offered a job. You can also try working with a recruiting agency.

I also tried something a bit unconventional and that landed me an interview (interesting story for another time).

So if there’s any takeaway I want you to gain from today’s newsletter, it is this: 

Don’t rely on just applying online. Take control of your job search and allow yourself to be open to new opportunities you might have never even thought of!

Your Quote of the Week

“And once the storm is over you won’t remember how you made it through or managed to survive. 

You won’t even be sure, in fact, whether the storm is really over. 

But one thing is certain. 

When you walk out of the storm, you won’t be the same person who walked in. 

That’s what this storm is all about.”

~ Haruki Murakami, Kafka on the Shore

Your Reflection Question

We talked a lot about taking control of your job search with different methods but definitely there are many ways to take control of your career on your own terms.

What is one way for you to start taking control of your career right now? 

Think about it, journal, share it with a friend.

I hope you enjoyed this week’s newsletter.

See you next week with another topic on career/life, an interesting quote and a question for you to reflect on for the week.

Take care,

PS. If you think any part of this email will help someone you know, please feel free to forward and share it with them. The more, the merrier.